Why we must focus on lucrative niche market?
You want to ensure that your business is profitable even in the short term, that's why you need to focus on lucrative niche market.
Finding lucrative and profitable niche market which is based on your core competence help you to easily succeed in your business.
When you focus an a certain lucrative niche market based on your core competence it is easy for you to succeed. When it is easy for you to succeed, be profitable, then you can have enough money develop your business to the next level.
It is crucial that you have enough reserves to invest to grow your business, that's why you want a profitable business, both in the short term and long term.
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